---
title: One Team. One Direction. One Big Picture. | Cole International
description: Explore Cole International’s One Team campaign, including resources, monthly nominations, and ways to recognize cross-department collaboration across Cole.
---

<https://www.coleintl.com/>

[![cole](https://info.coleintl.com/hubfs/raw_assets/public/WcTest_July2025_FreightFundamental/images/cole_int_h_rgb.svg "cole")](https://cole2021.wctest.ca/)

# One Team. One Direction. One Big Picture.

[Version française](https://info.coleintl.com/fr-oneteam-campaign)

![3-Oneteam.onedirection.onepicture](https://info.coleintl.com/hs-fs/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./3-Oneteam.onedirection.onepicture.png?width=600&height=200&name=3-Oneteam.onedirection.onepicture.png "3-Oneteam.onedirection.onepicture")

[Submit a Nomination](https://forms.cloud.microsoft/r/HSBzc9Wbef)

### Building One Cole, together.

###### A shared message for stronger collaboration across Cole.

Every department, branch, and team plays a role in Cole’s success. The **One Team** campaign reinforces a shared mindset across the company: we are stronger when we communicate, collaborate, and support one another with the bigger picture in mind.

This campaign is about recognizing the teamwork already happening across Cole and encouraging more opportunities to connect across departments.

### What This Campaign Is About

##### One Team

We work better when we work together. This campaign encourages employees to look beyond their own department and recognize how each team contributes to Cole’s success.

##### One Direction

We are moving forward with a shared focus. Whether we work in Customs, Freight, Consulting, Finance, HR, Operations, IT, Sales, or another area, our work is connected.

##### One Big Picture

Every role matters. By understanding how our work connects, we can communicate better, collaborate more effectively, and support stronger outcomes for our clients, our teams, and Cole as a whole.

### Here you'll find:

The **One Team** message is now live across Cole. You’ll start seeing it in different places as a reminder that every department, branch, and role is part of the bigger picture.

You can use or access:

- [Temporary Citrix backgrounds](https://info.coleintl.com/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./One%20Team%20Internal%20Alignment%20Campaign_Background.zip)
- Optional [Teams backgrounds](https://info.coleintl.com/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./Teams%20Background%20(English).jpg) and [digital assets](https://info.coleintl.com/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./01_Lock%20Screen%20(English).jpg)
- Merchandise
- [One Team Spotlight monthly nominations](https://forms.cloud.microsoft/r/HSBzc9Wbef)
- Internal reminders and updates connected to the initiative

These resources are meant to keep the message visible and make it easy for you to participate, recognize teamwork, and help bring **our message** to life.

![Screenshot 2026-06-12 at 1.02.06 PM](https://info.coleintl.com/hubfs/Cole%20Brand%20Materials/Screenshot%202026-06-12%20at%201.02.06%20PM.png "Screenshot 2026-06-12 at 1.02.06 PM")

Across Cole, teamwork happens every day, in branches, departments, events, handoffs, client support, and the small moments where one team helps another. This space highlights the people and moments that bring One Team. One Direction. One Big Picture. to life.

<https://www.linkedin.com/in/mario-mastropasqua-25745a50/>

### One Team Spotlight

###### Recognize someone who brings the message to life.

The **One Team Spotlight** gives employees the opportunity to recognize a colleague **outside their own department** who demonstrates the spirit of:

**One Team.**

**One Direction.**

**One Big Picture.**

 

This could be someone who supports another team, improves communication, helps with a handoff, shares knowledge, contributes to a better client outcome, or helps others see the bigger picture.

Nominations are open monthly from **September to December**:

Each employee can submit **one nomination per month**. The person nominated must be from **outside the nominator’s department** to help highlight cross-department collaboration.

Employees who submit a nomination are also entered into a **monthly nominator appreciation draw** as a thank-you for participating.

[Submit a One Team Spotlight Nomination](https://forms.cloud.microsoft/r/HSBzc9Wbef)

### Why It Matters...

When teams work in silos, opportunities can be missed. When teams work together, we create stronger communication, smoother handoffs, and a more connected experience for employees and clients.

**One Team. One Direction. One Big Picture.** is a reminder that every role matters and that our work is connected. The more we understand how our teams support one another, the better we can serve our clients, our colleagues, and Cole as a whole.

Use the available resources to help bring the **One Team** message into everyday communication.

Available resources include:

- [Teams backgrounds](https://info.coleintl.com/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./Teams%20Background%20(English).jpg)
- [**Lock screen**](https://info.coleintl.com/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./01_Lock%20Screen%20(English).jpg)
- [Merchandise ](https://brokerage.cole.ca/colestore/store.do?refreshProducts=1&locale=0)

![4-Oneteam.onedirection.onepicture](https://info.coleintl.com/hubfs/Email%20Campaigns/INTERNAL/MVV%20Feature/One%20Team.%20One%20Direction.%20One%20BIg%20Picture./4-Oneteam.onedirection.onepicture.png "4-Oneteam.onedirection.onepicture")

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